Brand Strategy
We work out what a brand should be before deciding what it should look like. Through positioning, naming and verbal identity, we define what it stands for, who it is for and why it should exist.
Brand Identity
We design the system that makes the strategy visible, from the logo, type and colour to the imagery and tone of voice, with the art direction and guidelines to keep it consistent everywhere.
Brand Experience
A brand only exists once people meet it. We create the concepts, spaces, campaigns and stories that carry it into the world, so every touchpoint feels like the same brand.
There's a better brand behind every business, and a business behind every great idea. Finding them is why we're here.
Selected Clients
- Emaar
- Neom
- Rolls-Royce
- Armani Hotel
- Dubai Police
- Mastercard
- Dutco
- Gulfa
Stats & Facts
14
Years of practice behind every Fondu project, through Brandinc., which has been building brands since 2012.
85+
Brands built and evolved, across hospitality, tourism, F&B, wellness, finance, real estate and products.
$3B+
In branded development value, for developers, hotel groups, government bodies and founders.
Journal
Fondu opens in Canada.
Why we started a studio here, and what it means to be powered by Brandinc.
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Where ideas are found.
The thinking behind the name, and the way we approach every brief.
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Strategy and design, fused.
What changes when the people writing the strategy also design the brand.
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Trend-chasing with better fonts.
Why so many brands look alike, and what it takes to stand out.
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